Who are we?

Over the past 38 years, IIDA has established itself as the fastest-growing company in wholesale and retail distribution channels worldwide. IIDA’s dedicated commitment to quality and sensitivity to customer satisfaction has set a standard for others to follow.

Even from the early stages of business operations, IIDA has grown incredibly since its inception as a corporation in 1987. As he foresaw the diversification of the consumer marketplace, Fred Simon, with over forty-five years of experience, founded IIDA He formed this specialized marketing and sourcing company to address the unique needs of the ever-changing face of retail for the future. He has successfully coordinated sales and marketing in the industry.

IIDA handles both foreign and domestic clients who span a broad spectrum of industries. In this way, and with a better understanding of their needs, IIDA has established a high degree of stability and developed stronger relationships with their customers at the highest levels. IIDA handles a very broad spectrum of food and non-food products, bringing them to the marketplace for both National and International use.