our team
MANAGEMENT
As a successful wholesale and retail sales organization, IIDA leverages deep retail relationships and experienced management to guide clients through the complexities of entering major North American retail chains. Our management team blends expertise in food and general merchandise, sales and buying, manufacturing insights, and a robust global network to develop programs that thrive at retail. Experience the gold standard in retail leadership with the IIDA Management Team.

Fred Simon
CEO

Jeff Chaban
President

Jamie Chaban
Executive Vice President

Carol Ciappina
Chief Financial Officer

Karen Behrig
vp of operations

Alberto Rastelli
Director of Sourcing
Italy

oren tal
Director of Sourcing
Japan
SALES FORCE
Any attempt to build a serious program at retail and to be taken seriously by retail buyers begins with the right sales force. The IIDA Sales Force is unmatched in experience, market understanding, and the ability to interface regularly with buyers on your behalf. Our sales staff are ex-buyers from major retail and grocery chains. Our team helps you create a solid retail presentation, recommended promotions, and category-managed plan-o-grams that help drive profits for our manufacturing clients and the retailers we call on daily.
If you’re as serious about retail as we are, it is time to contact the gold standard in retail leadership, IIDA!

Scott Burford
Director of Sales
Bentonville Office

Eric Exner
Director of Sales
Bentonville Office

Don Mills
Account Manager
Bentonville Office

Steve Sadler
Director of Sales
Special Markets

carrie smith
Account Manager
Stuart Office

Zack Chaban
Account Manager
Stuart Office

Kevin Stewart
Account Manager
Framingham Office

Don Atkinson
Account Manager
Bentonville Office

Nicole Dagit
Retail Analyst
Bentonville Office

Eddie Garza
Account Manager
Bentonville Office

Sandra Donaldson
Retail Analyst
Bentonville Office

Nicole Lawrence
Retail Analyst
Bentonville Office
ADMINISTRATIVE
The IIDA Management, Sales Force, and Our Clients are consistently supported by a world-class administrative team that provides detailed and professional support when you need it and they help to make sure that every “i” is dotted and “t” is crossed so that your program does not end up in administrative limbo because your paperwork was not filled out right. Our team understands your retail needs and gets the job done right the first time and in a prompt and friendly manner always.
When you need the gold standard in retail sales and customer support, contact the IIDA Team!

Cheryl Grinnell
Executive Assistant & Sales Support

Raphaela Tuzzolino
Bookkeeper
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.